Our Commitment

Albert Rodriguez and Century 21 Citrus Realty recognize the importance of protecting the privacy of personal information collected by us. This Privacy Policy describes how we collect, use, disclose, retain, and transfer personal information in connection with the operation of our real estate business and related services. It also describes your rights and choices regarding use, access and correction of your personal information.

Personal information may be requested/collected to enable the delivery of our services, to operate our business and to make the experience of using our website faster and more effective. This Privacy Policy applies to the extent we process personal information on our own behalf.

By using our website and services, you consent to the terms of this Privacy Policy and to our processing of personal information for the purposes stated in this Privacy Policy. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU CANNOT USE OUR SERVICES.

1. Scope of this Privacy Policy

This Privacy Policy applies to our collection, use, disclosure, and other processing of personal information related to:

• Our website and mobile applications that display or link to this Privacy Policy
• Our real estate services, products, and technology solutions
• Former, current, and prospective clients, customers, and real estate professionals
• Other individuals who use our services, whose personal information we receive related to the services, or who otherwise interact or communicate with us

Our collection, use, disclosure, and processing of personal information about individuals will vary depending upon the circumstances. This Privacy Policy is intended to describe our overall privacy and data protection practices.

2. Our Collection of Personal Information

Generally, we collect your personal information on a voluntary basis. However, if you decline to provide certain personal information that is marked mandatory, you may not be able to access certain services, or we may be unable to fully respond to your inquiry.

Information we collect directly:

• Contact information and profile data: such as your name, address, email and other contact information, as well as any personal data you post or submit, such as demographics, preferences, or that you otherwise submit to us through your account
• Real estate and property information: information about past and present property purchases, sales and listings (such as address, price, photos, and property details) and other information you provide such as real estate searches and preferences, whether you plan on buying or selling real estate, home search criteria and preferences, language preferences, household members, information about financing for the purchase of real estate, co-owners, and other information related to the purchase or sale of real estate
• Payment and purchase information: in some circumstances, we may collect purchase and payment information in order to process payments to or from you, such as your credit card number, direct deposit or financial account number, billing address, and other account information
• Communications and interactions: when you email, call, or otherwise communicate with us, we collect and maintain a record of your contact details, communications and our responses
• Other information: in some cases, we may collect personal information, such as driver's license, SSN, tax IDs, and other government identifiers where necessary to verify your identity, complete a transaction or comply with a legal obligation

3. Purposes and Legal Basis for Our Processing

We collect, use, disclose and otherwise process personal information for the following purposes:

Real Estate Services:

We use the personal information we collect in order to respond to your request and provide you with services or information about property listings or to be connected with buyer or seller agents to assist you with home searches and real estate transactions. We may collect and disclose information about you and your request in order to facilitate communications among you, real estate professionals, our affiliated entities, and other users of the services.

General Business and Commercial Purposes:

• Providing support and services: including to send or facilitate communications with you, to provide the services, provide products and services you request, operate our services, to communicate with you about your access to and use of our services, to respond to your inquiries, to provide troubleshooting, fulfill your requests and provide technical support, and for other customer service and support purposes
• Analyzing and improving our business: including to better understand how users access and use our services, to evaluate and improve our services and business operations, and to develop new features, offerings, and services
• Personalizing content and experiences: including to provide or recommend features, content, social connections, and referrals; tailor content we send or display on our services; to offer location customization and personalized help and instructions
• Marketing and promotional purposes: including to send you newsletters, offers, or other information we think may interest you; and to contact you about our services or information we think may interest you
• Securing and protecting our business: including to protect and secure our business operations, assets, services, network and information and technology resources
• Complying with legal obligations: including to comply with the law, our legal obligations and legal process

4. Disclosure of Personal Information

We may disclose the personal information that we collect to third parties, as reasonably necessary for the purposes described above or as otherwise directed or consented to by you, including:

• Service providers: We may disclose personal information to third-party service providers who use this information to perform services for us, such as hosting providers, auditors, advisors, consultants, and customer service and support providers
• Real estate professionals: We may share your information with real estate professionals and owners and operators of real estate brokerage companies to enable them to provide services you request
• Business transfers: We may disclose or transfer personal information as part of any actual or contemplated merger, sale, and transfer of our assets, acquisition, financing or restructuring of all or part of our business
• Legally required: We may disclose personal information if we are required to do so by law or legal process
• Protect our rights: We may disclose personal information where we believe it necessary to respond to claims asserted against us or to protect the rights, property, or safety of us, our clients and customers or others

5. Cookies, Tracking, and Analytics

Our website may use first party and third-party cookies, pixel tags, plugins, and other tools to gather device, usage and browsing information when users visit our website. We use this information for security purposes, to facilitate navigation, to improve, analyze and optimize our services and functionality, to personalize and improve your experience while using the services, and to improve and measure our marketing campaigns.

Cookies: Cookies are small text files that a website transfers to your hard drive to store and sometimes collect information about your usage of websites. You can control the way in which cookies are used by altering your browser settings.

6. Security

We use technical, administrative, and physical controls in place to help protect personal information from unauthorized access, use, and disclosure. Even so, despite our efforts, no security measure is ever perfect or impenetrable. In the event that the security of your account has been compromised, please immediately notify us using the contact information below.

7. Data Retention

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. We may retain personal information for longer where required by our legal and regulatory obligations, professional indemnity obligations, or where we believe it is necessary to establish, defend or protect our legal rights and interests or those of others.

8. Your Rights and Choices

We provide several ways for you to exercise certain privacy choices regarding your personal information processed by us:

• Marketing: You may opt out from receiving marketing-related communications from us by contacting us or by using the unsubscribe mechanism contained in each email
• Access, amendment and deletion: Under applicable privacy laws, you may have the right to request to review, make amendments, have deleted or otherwise exercise your rights over your personal information that we hold
• Deactivation: You can request deactivation of your account at any time by contacting us

9. Children

Our website is not directed to children under the age of 16, and we do not knowingly collect any information, including personal information from children.

10. Third-Party Websites

Our website may contain links to third-party services. We do not own, operate, or control the websites of third-parties. Accordingly, this Privacy Policy does not apply to any services maintained or operated by third-parties. When you click on those links, you will go to a third-party website where you will be subject to that third-party's privacy policy and terms of use.

11. Changes to this Privacy Policy

We may amend this Privacy Policy at any time. If we make any material change in how we collect, use, disclose, or otherwise process personal information, we will prominently post a notice regarding such change on our website. Any material changes to this Privacy Policy will be effective 10 days after our posting of the updated Privacy Policy or as otherwise required by applicable law.

12. Contact Us

13. California Residents

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to know: what personal information we have collected about them
• Right to delete: request deletion of their personal information
• Right to correct: request correction of inaccurate personal information
• Right to opt-out: opt-out of the sale or sharing of their personal information
• Right to non-discrimination: not to be subject to discriminatory treatment for exercising their rights

California residents may exercise these rights by contacting us at: